Hooked

Va recomandam cartea: Hooked
Vanduta de OKIAN.ro
La pretul de 39.99 RON.

Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us? This book answers these questions (and many more) with the Hook Model - a four-step process that, when embedded into products, subtly encourages customer behaviour.

Descriere: Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us? This book answers these questions (and many more) with the Hook Model – a four-step process that, when embedded into products, subtly encourages customer behaviour.

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Categoria: Business general.